Category
Rebranding Campaign
/
Year
About the Project
Forta is a global leader in reinforcement fiber products in the asphalt and concrete industries. Their marketing team came to us looking to update the branding and presentation for asphalt line of products. We produced a 3-part video campaign along with social media content that fit into their new brand strategy.
Challenge
FORTA's goal was to present their products in a way that would outshine their competitors, clearly show the solutions they provide, and create a brand feel that would stand the test of time.
Our Approach
Coordination: The Homer Cinema Team worked with FORTA's Sales and Marketing teams to develop scripts and outlines that fit within the broader messaging of the company.
Storytelling: We then build storyboards, plans, and all pre-production material to run a seamless production. Our team developed a narrative for the video, following an asphalt contractor through their day, showcasing the FORTA products in use.
Production: Our 4-person team completed production in 5 days, on locations in Western Pennsylvania, and Central Florida.
Turn around: All edits and revisions were completed within 45 days to ensure that the new material could be used during upcoming events that FORTA was participating in.
Distribution: All Materials are used for conferences, websites, and b2b sales.
Forta Series Part 2 showcasing the FORTA-FI Fiber